Scope first
Deliverables, timing, revisions and fees are agreed before production.
Product / Product visualization
Rafi / form and function.
A furniture visualization study showing a rounded white form in both closed and open configurations.
01 / The design question
How can a product image explain both the object’s silhouette and what it does?
02 / The approach
- Keep the setting neutral so the profile, edges and finish remain the focus.
- Show the open configuration alongside the closed form to make the storage legible.
- Maintain a consistent image language across both views for an easy visual comparison.
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03 / Deliverables
- Closed product hero
- Open configuration image
- Product presentation visuals
What the work makes clear
Two complementary views explain more than a decorative hero alone: the first establishes the form, the second reveals the function.
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