Scope first
Deliverables, timing, revisions and fees are agreed before production.
Hospitality / Restaurant identity & interior concept
Pasta Cozi / a warmer welcome.
An Italian restaurant concept explores how a pasta-loop emblem, quiet typography, cream surfaces, olive seating, walnut and restrained burgundy accents can form one welcoming hospitality identity.
01 / The design question
How can the restaurant feel recognisable before a guest has even opened the menu?
02 / The approach
- Keep the pasta-loop emblem as a common starting point while testing three distinct typographic and visual directions.
- Connect the identity to the arrival, table, menu and packaging instead of treating the logo as an isolated graphic.
- Use burgundy as a small, deliberate accent within a warmer cream, olive and walnut material family.
03 / Deliverables
- Three identity concept directions
- Refined burgundy-accented brand board
- Restaurant arrival and seating concept imagery
- Menu and packaging concept mockups
What the work makes clear
A consistent visual language can connect the first impression at the door with the quieter details at the table.
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